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TikTok has opened up the ability for users in 20 other countries beyond the United States to find and purchase tickets to their favorite artists’ events directly within the app.
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Tik Tok e Ticketmaster stanno espandendo la loro partnership in altri 20 paesi dopo che, nell’agosto del 2022, fu lanciata inizialmente negli Stati Uniti,. Questo connubio consente agli utenti di acquistare i biglietti per gli eventi direttamente da Tik Tok, senza lasciare la piattaforma.

TikTok ha annunciato che la funzionalità è ora disponibile anche nel Regno Unito, Irlanda, Australia, Germania, Francia, Canada, Messico, Austria, Belgio, Repubblica Ceca, Danimarca, Finlandia, Italia, Paesi Bassi, Nuova Zelanda, Norvegia, Polonia, Svizzera, Spagna e Svezia.

Ciò significa che gli artisti su TikTok, in questi paesi, possono ora utilizzare la funzione di biglietteria di Ticketmaster per promuovere i loro eventi dal vivo e connettersi con fan nuovi e già esistenti sulla piattaforma, possono aggiungere i collegamenti agli eventi Ticketmaster ai loro video prima della pubblicazione e dare la possibilità di acquistare i biglietti direttamente all’interno dell’app.

TikTok afferma che chiunque sia stato verificato come artista certificato sulla piattaforma, può utilizzare la funzione, a condizione che si trovi in ​​uno degli Stati partecipanti alla partnership.

Afferma inoltre che i primi test statunitensi hanno avuto un discreto successo “sia per gli artisti affermati che per quelli emergenti”. I video che utilizzano la funzione di ticketing, hanno attirato complessivamente oltre 2,5 miliardi di visualizzazioni dal lancio della versione beta lo scorso agosto. Non è stato rivelato, però, quante di queste visualizzazioni abbiano portato alla vendita di biglietti.

“Consentendo ai fan di acquistare i biglietti direttamente tramite TikTok, diamo agli artisti l’opportunità di raggiungere gli acquirenti di biglietti in un modo completamente nuovo e di cambiare le regole del gioco per gli eventi dal vivo in tutto il mondo”, ha affermato in una dichiarazione Michael Kümmerle, Global Music Partnership Development Lead di TikTok,. “Avvicinando i fan agli artisti e agli eventi che amano, speriamo di offrire ulteriore valore a tutti gli artisti in tutte le fasi della loro carriera e di offrire maggiori opportunità a una base di fan in crescita”.

Altre piattaforme social come Snapchat (che abbina gli utenti agli eventi dal vivo vicino a loro) e YouTube hanno lanciato partnership simili con Ticketmaster negli ultimi anni. Ticketmaster, inoltre, ha un accordo con Spotify che fornisce agli utenti consigli personalizzati sugli eventi.

Questa offerta non è esattamente unica, ma suggerisce che TikTok è determinato a diventare una presenza considerevole nel settore musicale. La società ha recentemente lanciato “gli account degli artisti”, questi account sono dotati di strumenti per aiutare gli artisti a raggiungere nuovi fan e aumentare il coinvolgimento con quelli esistenti, forniscono agli artisti strumenti promozionali specializzati e nello stesso tempo ha ampliato la versione beta per la sua nuova piattaforma di streaming audio TikTok Music.
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